ATTENTION: If You’re Tired Of Settling For Average...

ATTENTION: If You’re Tired Of Settling For Average...

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Michael Bernoff’s best-selling book reveals why you don’t get what you want, why working harder hasn’t fixed it, and what to do about it.

See How Your “Average” Keeps You Stuck...

And why raising it changes what you do, what you accept, and what you believe is possible.
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If you read the book and don’t have more clarity in your life than ever before. You just send my team an email at communication@michaelbernoff.com, and we’ll refund you $24.95. No questions asked. Plus, you can keep the book.

See How Your “Average” Keeps You Stuck...

And why raising it changes what you do, what you accept, and what you believe is possible.

From The Desk Of: Michael Bernoff
Location: Bright And Sunny Scottsdale, AZ
Date: MAY 26th 2026

  Dear Friend,

Are you someone who works hard, does all the right things, but no matter what, you always have this lingering feeling of being unsatisfied with where you are?

Do you ever wonder how some people effortlessly get everything they want in life... while you don’t?

Could it be that the people you see creating the life of their dreams are doing something completely different from what you're doing?

Curious to know what the big difference is?

Just keep reading this letter and I'll reveal everything

By simply reading this page today, all the way to the end

You'll Discover...

  HOW TO GET UNSTUCK IN LIFE...

Get unstuck in life and get what you really want without getting buried in busywork or getting burnt out…

You'll Discover...

  HOW TO BREAK NEGATIVE HABITS...

The most powerful and effective way to break old habits and patterns which don't serve you without having to go through years of therapy…

You'll Discover...

  HOW TO GET TO THE NEXT LEVEL...

The easiest way to reach the next level of your life and truly feel fulfilled...

The easiest way to reach the next level of your life and truly feel fulfilled...


You'll Discover...

  WHY TO AVOID THE HUSTLE CULTURE...

Why avoiding today's "hustle culture" can move you further ahead while others are stuck grinding themselves down until they're totally burnt out…

You'll Discover...

  HOW TO CREATE & BUILD IMPACT...

The fastest way on earth to create the impact you truly want in life without having to live off of yesterday's successes…

You'll Discover...

  WHY TO AVOID THE HUSTLE CULTURE...

Why avoiding today's "hustle culture" can move you further ahead while others are stuck grinding themselves down until they're totally burnt out…

You'll Discover...

  HOW TO CREATE & BUILD IMPACT...

The fastest way on earth to create the impact you truly want in life without having to live off of yesterday's successes…

By the time you finish this letter, you're going to feel a renewed sense of confidence…

It's going to feel like the compass inside your brain which guides you to where you want to be is finally going to start working the way you want it to…

And in a few weeks from now, when everything just seems to be flowing so effortlessly…

You'll feel yourself getting closer and closer to what you want in life without having to work harder.

And at one point something is going to click

It may be while you're driving the kids to school…

While you're taking the dog on a walk…

Or while you're working out at the gym…

But somewhere, at some point down the road…

You'll realize the reason life feels so good is because of the decision you made today to read this letter.

This book is exactly what you’ve been looking for to make a lasting change in your life…

6 chapters

203 pages

1 SYSTEM

GET UNSTUCK

How to get unstuck in life and really get what you want without getting buried in busywork or getting burnt out…

LEVEL UP

The easiest way to reach the next level of your life and truly feel fulfilled

AVOID HUSTLE

Why avoiding today’s “hustle culture” can move you further ahead while others are stuck grinding themselves down until they’re totally burnt out…

BREAK HABITS

The most powerful and effective way to break old habits and patterns which don’t serve you without having to go through years of therapy…

CREATE IMPACT

The fastest way on earth to create the impact you truly want in life without having to live off of yesterday’s successes…

BREAK FREE

How to finally break free from the stories you tell yourself which set up the invisible walls of mediocrity

GET UNSTUCK

How to get unstuck in life and really get what you want without getting buried in busywork or getting burnt out…

LEVEL UP

The easiest way to reach the next level of your life and truly feel fulfilled

AVOID HUSTLE

Why avoiding today’s “hustle culture” can move you further ahead while others are stuck grinding themselves down until they’re totally burnt out…

BREAK HABITS

The most powerful and effective way to break old habits and patterns which don’t serve you without having to go through years of therapy…

CREATE IMPACT

The fastest way on earth to create the impact you truly want in life without having to live off of yesterday’s successes…

BREAK FREE

How to finally break free from the stories you tell yourself which set up the invisible walls of mediocrity

How do you know if this letter is for you?

Well let me ask you a couple of questions...

  • Do you ever feel held back?
  • Do you feel like you're capable of more?​
  • ​ ​What about your relationships? Do you want them to be better?
  • ​Do you ever feel like you're having trouble being yourself?
  • Does life ever feel like you’re attached to a bungee cord, where you go and get what you want, but then you snap back to where you were before?
  • ​Do you feel like instead of creating your life, you're just accepting what comes your way?
  • ​Do you ever say to yourself, "I just thought there'd be more to life?"
  • Do you ever feel held back?
  • Do you feel like you're capable of more?​
  • ​ ​What about your relationships? Do you want them to be better?
  • ​Do you ever feel like you're having trouble being yourself?
  • Does life ever feel like you’re attached to a bungee cord, where you go and get what you want, but then you snap back to where you were before?
  • ​Do you feel like instead of creating your life, you're just accepting what comes your way?
  • ​Do you ever say to yourself, "I just thought there'd be more to life?"

MAYBE YOUR LIFE ISN'T EVEN THAT BAD, MAYBE NOTHING IS WRONG AT ALL...

You just know things can be better.

You're not who you want to be. Yet.

You might be looking for answers, but can't seem to find any.

Maybe you feel stuck. Bored. Not fully alive.

If any of that
 Resonated with you…

If you answered 'yes' to any of those questions

You’re in exactly the right spot, and you’re going to be glad you came here.

Perhaps you believe you've tried everything out there to improve your life... I know I did at one time myself…

Yet I can guarantee you've NEVER seen anything like what I'm about to reveal to you today…

Good news: today, all your confusion and lack of definiteness will vanish…

Some of you are going to wonder where this information has been hiding your entire life…

Others will be shocked to see the thoughts you've always had but never been able to verbalize written in clear and perfect english…

I'm about to reveal an approach to creating the life of your dreams that's totally unique, surprisingly simple, and works for anyone at any age.

Imagine how much better your life will be once you finally have what you're constantly thinking about…

But before I show you how to make that a reality…

I'm going to share a rather
embarrassing story with you…

You'll see why my embarrassing little episode is so important to your personal success in just a few moments…

My name is Michael Bernoff.

I was born in Rockaway, New Jersey to a middle class family in 1977…

And one of my earliest memories was a fifth-grade project where I was asked to describe my life in advance…

My answer was, "I want to help people and make them feel better."

And that's exactly what my goal is with my new book, 'Average Sucks'...

That title will make sense here in a bit…

But just so you know I’m not some fly-by-night guru selling books out of his car...

I'm the founder of the Human Communications Institute, which is now a leader in the personal and professional development industry.

Our office in Scottsdale, Arizona is where we host life changing events for driven people just like you.

It’s where I’ve been able to create rapid and lasting change for entrepreneurs, athletes, executives, Fortune 500 Companies, and everyday people…

You may have not heard of me before

and that's exactly the way I want it to be...

My goal is not to be some larger than life personality jumping on stage with a Netflix documentary where I'm getting people all motivated by yelling at them…

My goal is to help people get what they really want from life and make a lasting impact in the world, one human at a time.

And I guarantee you, my book, 'Average Sucks', is going to do exactly that for you.

But like I said, we’ll talk more about that a bit later…

First, let me share with you that embarrassing story I was talking about…

It was 1992 when I felt that feeling OF EXTREME 

disappointment…

I was staring at the list for the varsity hockey team, and my name wasn't on it…

I can still remember the smell of sweat piercing my nose as I double, triple, and even quadruple-checked the list to see if I had missed something…

There had to have been a mistake... I just couldn't believe it…

But there were no typos or mistakes…

The coaches felt that I just wasn't good enough to play Varsity

I kept my cool, but on the inside, all I wanted to do was cry my eyes out and throw something at the wall.

But I had to say congrats to all my teammates and take the bus home before I could do that…

When I did get home, I absolutely lost it, a mix of extreme anger and severe disappointment rushed through my body…

I remember staring at the ceiling fan at night, getting angrier and angrier…

I was just so confused, Hockey was all I did!

I practiced constantly, every waking moment of my life was about hockey…

So to see a goal that I had envisioned so clearly not come through was a huge blow to my high school ego at the time.

Eventually I cooled down enough to go talk to the coaches and see why I didn't make the team…

They were brutally honest with me…

They thought I could be a really good player, but they also felt I was underperforming my potential and holding back…

Since I was only a freshman, they wanted to give me the motivation to really improve and come back next year better than ever before.

That was all I needed to hear.

My strategy was to do what my parents had always taught me to do, work hard.
I trained as hard as anybody else, went to all the right clinics, and practiced endlessly to get better…

(And by the way, I promise this isn't a story about some guy who can't get past his high school glory days…this story is about you, and you'll see why here in a second.)
Next year, I made varsity, and played for three years until I graduated.

As cool as that was for me, the reality was this…

I was still pretty average.

If you saw the effort I was putting in, you would've thought I'd be way better than I was.

And by the way...

 THERE ISN'T A HAPPY ENDING HERE…

I should have been really good at hockey, I was a good athlete, 6'6", tough, had good hands, and could skate well.

But I was just an average high school hockey player.

I made good plays and was great at defense, but I never scored goals, and that's how the position I played was judged - by goal scoring.

Because of this, I never played on any national teams, I never went to play for a college…

The idea of doing those types of things never seemed possible, because as hard as I worked, deep down inside, I knew I was average.

Fast forward 20 years…

I'm way past my physical prime, but I play in a men's hockey league.
Many of the guys in my league played at some collegiate or professional level.

They're all really good players, some of them could still play in the NHL to this day.

High school me would have been intimidated in this league

But I'm not intimidated, because in this league, I'm really good.

I score two to three goals a game on average…

And I've been doing that for three years…

Which is very very difficult, it's almost unheard of…

But I do it.

I'm a sniper, I just pick the shot I want and I get a few in the net almost every game.

So how did this happen?

So how did this happen?

How did I go from an average hockey player in high school who couldn't even score a goal…

To twenty years later being known as the guy everyone wants to pass the puck to on a team full of guys with way more experience than me.

QUESTION:

Did I go through some intense hockey training regimen where I wake up every morning at 4 AM, drink three raw eggs, and go practice my face off?

ANSWER:

 Nope...

QUESTION:

Was it some serious strength and training fitness regimen and hiring expensive world class trainers to whisper subconscious commands into my ears as I sleep?

ANSWER:

 Nope...

There's only one thing which changed me and has made all the difference…

My mindset...

But not in the cliche, “all you have to do is think positively” kind of way…

Not at all, and I’ll explain here in a moment what I mean.

Now you may be thinking…

"What does some middle aged guy scoring goals in a dad's hockey league have to do with me?"

Well nothing we're going to talk about today is about Hockey.

Hockey is just how this concept which I'm going to discuss with you today became glaringly obvious in my life…

And this is what I'm trying to get through to you today…

The answer you're looking for in life to get what you REALLY want is not to work harder…

It's about changing the internal conversation you're having in your head.

Most people in this world are looking to change with something external…

But the answers you’re looking for are internal.

You see, what happens in your life either confirms who you are, or it changes you.

So what's going to take you from where you're currently at, to where you really want to be is to…

stop confirming the stories you’ve told yourself for years and years...

And to start changing the internal dialogue you have on a daily basis.

And the way you do that is with something called

your average…

And yes, that is spelled correctly, it's not you're average…

It’s your average, meaning the average you possess…

This concept is exactly what I've used to assist hundreds of thousands of people in transforming their lives, going past their limits, and raising their average quickly…

It's exactly what I coach C-level executives, business owners, celebrities, athletes, and influencers on so they can have more of an impact in the world…

And it's the same exact mindset I'll be sharing with you today, so you can finally experience results like these for yourself!

Now before I cover all the details with you in just a moment, you need to understand…

You’re not alone.

That voice in your head

the one that's just waiting for you to let loose and go all out…

The one which continuously demands more from you...

The one which makes you feel as if what you currently have is not good enough…

Yeah, you know which one I'm talking about.

You're not the only one who feels that way.

This is a real problem and lots of other people share it, which is actually good news for you…

Because that also means lots of people have found their way through it…

And made it to their goals without having to "work harder" like we've been told to believe.

The way a majority of these people made it through to the other side was by understanding what their average was doing to them...

IT'S THE INVISIBLE VILLAIN HOLDING YOU AT YOUR HEELS

AND IT'S KEEPING YOU FROM ACHIEVING SUCCESS…

But it’s also why your struggles with moving forward in life are not your fault.

Although, after you understand this, you'll know it's your responsibility to take action…

You see, the problem isn’t that you’re not working hard enough…

The problem is that your average isn’t set up correctly.

And maybe this is a conspiracy…

I’m certainly not trying to wear a tinfoil hat here…

But Why Is It That All The Time, The Big Gurus Out There Are Telling You To Work Harder…

Work so hard that you forget to sleep…

100X your work…

Could it be that all of the “hard work” is simply a convenient way to keep you Distracted…

From really ever doing what you need to achieve the life you really deserve?

Maybe...

Just know this…

Countless other smart men and women have fallen victim to this rather clever lie

So I'm begging you to stop defaulting to this pattern right now…

If you don't, you'll end up with more of what you're already producing…

Hard work only leads to more hard work.

And I can say this next part, because I’ve been there before…

At the end of a “hard work” day…

After all the excitement and everything wears off…

You’re a little better than you were before.

But you don’t actually ever get what you want.

And the reason why is because working hard is one of the worst strategies to creating what you really want from life.

I apologize if I come off as repetitive…

But if there’s one outcome I have in this letter…

It’s to drill into your head that more hard work is not the answer.

Because if you continue down that path…

You may end up looking back after a decade wondering…

"What have I been doing with my life?"...

I think we can both agree that's not in your best interest, and besides…

I desire way more for you!

I've been teaching this concept for the last fifteen years, and I've seen the changes which happen in people when they finally "get it" and make the shift.

So let me explain how “your average” works

in a way that’s so simple a fifth grader could understand it…

Everyone has an average...

Bill Gates

 has an average…

SHAQUILLE O’NEIL

 has an average…

YOU!

 have an average…

Think of it like this...

YOUR AVERAGE IS THE INVISIBLE WALL

...WHICH STOPS YOU FROM DOING WHAT YOU WANT TO DO... 

Saying what you want to say…

And being who you want to be…

And if we’re talking face-to-face, I bet the question you’d ask me right now is…

“Okay, so what is my average?”

Your average is you

You have…
  • An average routine
  • An average income
  • An average physical shape you’re in…
  • ​An average diet
  • ​An average amount of money in the bank account…
And I don’t mean an average compared to everyone else…

If that was the case, this would seem like I’m hurling insults at you.

Remember, your average is about you...

not everyone else

If we’re talking about your bank account, you know that even if you have more in your savings account than ever before...

You end up right back at your average.

If we’re talking about your weight, you know that even if you seem to lose a few pounds…

  • So what’s the solution?
  • How do we change?
  • How do we break free from the handcuffs of average?

Well it’s actually very similar to the way alcoholics fix their addiction in AA meetings…

They first admit they have a problem.

And here’s the problem I’d like for you to admit today…

Average Sucks

You see, when you recognize that you’re living...

The same average day over and over again…

The same average month over and over again…

The same average year over and over again…

You’re half of the way there, 

because at least you can recognize the problem

The second half of the problem, I’m not going to lie to you…

Is very difficult to solve.

And this is what I’d like to help make easier for you.

The final stretch of what I’m talking about is breaking out of your average…

In other words, breaking out of the loop in order to create the new you which effortlessly creates the reality you desire.

This is probably one of the most difficult things you’ll do in your life…

But the fruits of your labor will be so worth it.

Just imagine what your life will look like if you broke free from your average...

You’d wake up every morning, knowing the goals you set out to achieve that day, week, month, or year…

Were actually going to get accomplished...

Instead of constantly renegotiating with yourself when something goes south…

Your friends and colleagues will be STUNNED when they see you effortlessly achieving success and leveling up constantly...

How would it feel to finally land in that place you always desired to be at.

Let’s Just Call That Place, Dream City

This Place Is Where You Have…

  The income you want…

  THE BODY YOU WANT…

  THE SEX LIFE YOU WANT…

  The income you want…

  THE BODY YOU WANT…

  THE SEX LIFE YOU WANT…

  THE HOUSE
AND CARS YOU
WANT...

  THE RELATIONSHIP WITH YOUR FRIENDS AND FAMILY THAT YOU WANT…

  THE STATUS AND INFLUENCE YOU WANT…

  THE HOUSE
AND CARS YOU WANT...

  THE RELATIONSHIP WITH YOUR FRIENDS AND FAMILY THAT YOU WANT…

  THE STATUS AND INFLUENCE YOU WANT…

Wouldn’t it feel amazing to arrive at this City Of Dreams?

You’d be able to look back to where you’re at now…

And say, “Wow. I don’t even recognize that person.”

Sounds like something you want to experience, right?

Well time to bring it back to the current reality…

The only way you’re going to get there is by...

BREAKING FREE FROM YOUR AVERAGE

Now the question on your mind may be…

“Well, how do I break free from my average?”

And that question is exactly why I wrote my new book, Average Sucks.

This book has one primary goal...

To show you why you don’t get what you want, and what to do about it.

In other words…

How to break free from your average

This book is not about business strategy…

It’s not designed to bury you in morning routines, mantras, meditations, and all of that…

It’s an invitation to meet the real you.

The version of you who lives life the way they want to live it.

Inside, I’m going to show you how to easily change the way you think and how you do things…

So you can enjoy more success, and have more fun while you’re at it.

You deserve better than average, you’re capable of it too...

 Isn’t it time to go get it?

This radically simple yet effective way of thinking will work for you, even if you THINK you've tried everything.

Before I tell you what the material inside Average Sucks is, I need to tell you what it ISN'T, so there's no false expectations…

Average Sucks is NOT…

  • A book telling you to simply think positively
  • A motivational story which make you feel good for the weekend
  • A one-size fits all cookie cutter approach to solving your problems
  • ​A book telling you to "never give up," and that it’s "okay to fail" 
  • ​Going to tell you that all you need to do is believe in yourself
  • A book telling you to simply think positively
  • A motivational story which make you feel good for the weekend
  • A one-size fits all cookie cutter approach to solving your problems
  • ​A book telling you to "never give up," and that it’s "okay to fail" 
  • ​Going to tell you that all you need to do is believe in yourself

Listen: You've been lied to enough!

It's time to put away the self help guru gimmicks and start using the real deal, sound fair?

What makes Average Sucks truly unique is the fact that I spent over 15 years coaching and working with people who were struggling in life…

And after helping hundreds of thousands of people reach massive breakthroughs…

I was able to pick apart the patterns which helped them arrive at the place they always wanted to be at mentally, physically, and emotionally.

As well as examining the REAL reasons behind people’s failures in life, so I could create a clever way for you to avoid these negative patterns…

I then distilled it down into a book that’s so easy to read, you could finish it on a saturday afternoon.

When you go through the material inside, you’ll have all the tools you need to replicate their success!

Here’s just a preview of what’s inside…

  • On page 39, you’re going to find out the exact reason WHY your average is holding you back from living life full out, and what to do about it…
  • On page 57, you’ll see real ways that your average creeps up on you and drags you down in your everyday life and how to prevent it so you’re constantly moving forward
  • On page 84, we’re going to talk about the walls you set up which keep your average continuously working against you, and we’re going to talk about how to tear them down so there’s nothing for your average to lean on…
  • On page 111, you’ll find out why you need to accept your average, and how to make sure you don’t end up falling back into old patterns which don’t serve you...
  • On page 116, you’re going to get to see a visual demonstration of what your average looks like so it’s clear what you’re up against…
  • On page 149 we’re going to talk about “The Advantage Game” and how you can use this for unlimited amounts of drive and motivation…
  • And so much more… (this list is really just scratching the surface)
  • On page 39, you’re going to find out the exact reason WHY your average is holding you back from living life full out, and what to do about it…
  • On page 57, you’ll see real ways that your average creeps up on you and drags you down in your everyday life and how to prevent it so you’re constantly moving forward…
  • On page 84, we’re going to talk about the walls you set up which keep your average continuously working against you, and we’re going to talk about how to tear them down so there’s nothing for your average to lean on…
  • On page 111, you’ll find out why you need to accept your average, and how to make sure you don’t end up falling back into old patterns which don’t serve you...
  • On page 116, you’re going to get to see a visual demonstration of what your average looks like so it’s clear what you’re up against…
  • ​On page 149 we’re going to talk about “The Advantage Game” and how you can use this for unlimited amounts of drive and motivation…
  • ​And so much more… (this list is really just scratching the surface)

Here’s just a preview of what’s inside…

  • On page 39, you’re going to find out the exact reason WHY your average is holding you back from living life full out, and what to do about it…
  • On page 57, you’ll see real ways that your average creeps up on you and drags you down in your everyday life and how to prevent it so you’re constantly moving forward
  • On page 84, we’re going to talk about the walls you set up which keep your average continuously working against you, and we’re going to talk about how to tear them down so there’s nothing for your average to lean on…
  • On page 111, you’ll find out why you need to accept your average, and how to make sure you don’t end up falling back into old patterns which don’t serve you...
  • On page 116, you’re going to get to see a visual demonstration of what your average looks like so it’s clear what you’re up against…
  • On page 149 we’re going to talk about “The Advantage Game” and how you can use this for unlimited amounts of drive and motivation…
  • And so much more… (this list is really just scratching the surface)
  • On page 39, you’re going to find out the exact reason WHY your average is holding you back from living life full out, and what to do about it…
  • On page 57, you’ll see real ways that your average creeps up on you and drags you down in your everyday life and how to prevent it so you’re constantly moving forward
  • On page 84, we’re going to talk about the walls you set up which keep your average continuously working against you, and we’re going to talk about how to tear them down so there’s nothing for your average to lean on…
  • On page 111, you’ll find out why you need to accept your average, and how to make sure you don’t end up falling back into old patterns which don’t serve you...
  • On page 116, you’re going to get to see a visual demonstration of what your average looks like so it’s clear what you’re up against…
  • On page 149 we’re going to talk about “The Advantage Game” and how you can use this for unlimited amounts of drive and motivation…
  • And so much more… (this list is really just scratching the surface)

Here’s just a preview of what’s inside…

  • On page 39, you’re going to find out the exact reason WHY your average is holding you back from living life full out, and what to do about it…
  • On page 57, you’ll see real ways that your average creeps up on you and drags you down in your everyday life and how to prevent it so you’re constantly moving forward
  • On page 84, we’re going to talk about the walls you set up which keep your average continuously working against you, and we’re going to talk about how to tear them down so there’s nothing for your average to lean on…
  • On page 111, you’ll find out why you need to accept your average, and how to make sure you don’t end up falling back into old patterns which don’t serve you...
  • On page 116, you’re going to get to see a visual demonstration of what your average looks like so it’s clear what you’re up against…
  • On page 149 we’re going to talk about “The Advantage Game” and how you can use this for unlimited amounts of drive and motivation…
  • And so much more… (this list is really just scratching the surface)
 "I've been a personal development junkie for most of my life. This book gives a fresh and honest look at what exists in your life, What holds you back and what to do to move forward. Get your copy now and get one for every person in your life that is important to you!"  -  Steven Harry Poulos DDS

I’m willing to make a bet with you…

Deep down inside, there’s a voice that keeps telling you that you’re capable of more…

But your actions don’t match it.

Sounds pretty accurate? Right?

It Doesn’t Have To Be This Way, And You CAN Break Free From This Cycle Of Average.

Now, before we go any further, I need to come clean:

If you're looking for yet another feel good motivational ra-ra-ra work harder book…

Something you ALREADY KNOW will never, ever work for you in the long run...

Then you need to close this page…

Because I’m not the guy for you.

Average Sucks isn't pie-in-the-sky fantasy land nonsense

It's the real deal, and it's only for folks like you who are really serious about breaking free from their current way of living…

And finally setting their life up in a way that will get them what they REALLY want.

Like I said earlier, breaking free from your average is difficult…

But Average Sucks makes it as easy as it gets.

Just take a look at what all the people have to say about Average Sucks…

All of those people

have been able to break free from their average...

They’ve been able to escape the “grind and hustle harder” mindset…

And they’re now watching the life they want flow effortlessly to them…

If I were to show you all of the testimonials I have…

I’m pretty sure this page wouldn’t even be able to load because of how many video testimonials we have.

I’m so confident that you can see results like all of those people…

Not to sound corny, But...

I HAVE A DREAM

It's really a cause, and I'd love for you to be a part of it.

Like I mentioned at the beginning of this letter…

My goal is to help people create rapid and lasting change in their life.

But my dream is to show people that the way to get what they want in life…

Is not to “work harder” and “grind it out” like so many others tell you…

I want people to see that everything you want in life…

Comes From Raising Your Average.

And that’s exactly what I’m going to show you what to do in this book.

Life is like a brick road...

And at the end of this brick road, is a little place we’ve already discussed…

Called Dream City.

Every single decision you make in life…

Affects how long it will take for you to get to Dream City...

And your decision today is no different…

Let me give you a quick rundown of what Average Sucks is and is not so you know if it’s for you…

 Average Sucks is...

  • A book about you...
  • About the real reason why you don’t get what you want…
  • What to do to get what you want...

 Average Sucks IS not...

  • A book telling you to simply think positively
  • A motivational story which make you feel good for the weekend
  • A one-size fits all cookie cutter approach to solving your problems
  • ​A book telling you to "never give up," and that it’s "okay to fail" 
  • ​Going to tell you that all you need to do is believe in yourself

So the way I see it...

you have three possible decisions today

 Decision Number One…

Do nothing…

If you’re already happy with where you’re at…

If you’re fine with not ever getting what you truly want from life…

If all of that doesn’t bother you at all…

And you have no desire to change your current average...

And you’re not all that interested in heading to Dream City…

Then by all means go with decision number one…

And do nothing...

This is the equivalent of you turning around on this path and walking in the other direction…

Let’s be real…

You don’t want to do that.

 Decision Number two…

Try to figure this out by yourself…

You certainly could go read every single personal development book out there…

But I’m going to attempt to save you time…

I’ve read them all…

Most of them suck.

They’re written by guys who barely practice what they preach…

All they focus on is wishy-washy feel good mumbo jumbo...

If I told you the names of these guys, you’d be shocked to find out they’re frauds…

But the point of this letter isn’t to expose self help gurus…

It’s to help get you what you really want in life.

Trust me, figuring it out yourself is the path of most resistance…

To get you to Dream City.

Can you get there by yourself...

Maybe.

But who knows how long that’ll take?

It’d be the equivalent of you crawling your way to the promised land…

Which sounds quite painful if you ask me…

Remember, it’s a brick road!

 Decision Number three…

Now the last possible decision you can make…

Is by far the path of least resistance…

It’s the fastest way for you to get to Dream City…

Where you have everything you want in life…

Where life doesn’t feel like this constant uphill battle where you’re constantly having to fight yourself and everything around you…

Where success and what you desire effortlessly flows towards you...

How amazing would that be?

Look if you want to end up there…

Make the decision today and grab a copy of Average Sucks…

And in a few weeks…

When you’re writing me an email about how you’ve never had this much clarity in your life…

I want you to remember the decision you made today to grab a copy of my book.

Because that is what created the clarity…

The decision to take action.

SINCERELY,

P.S. Here we are at the bottom of the page…

The section designed for people like me who like to scroll to the bottom before they read the actual page.

 "I've been a personal development junkie for most of my life. This book gives a fresh and honest look at what exists in your life, What holds you back and what to do to move forward. Get your copy now and get one for every person in your life that is important to you!"  -  Steven Harry Poulos DDS
Made with ❤️ in Scottsdale, Arizona🌵 Copyright © 2024 by Human Communications Institute
Call us: 1-866-241-5111  Email us: Communication@michaelbernoff.com
9096 E. Bahia Dr., Suite #106, Scottsdale, AZ 85260 

From The Desk of: Gusten Sun
To: Entrepreneurs & Business Owners

Subject: "Websites don't make you any money!"

We all know that Sales Funnels are the key to converting 'clicks' into cashflow, right?

I think that's getting more clear and clear, specially in the 'digital marketing' space.

BUT HERE's THE PROBLEM!

What I’ve noticed after building over 200 sales funnels for online business owners is that nobody has time to build sales funnels from scratch.

Let’s be honest. I have kids. My daughter wants to use my iMac to watch Peppa pig when all I wanna do is build funnels.

Now I don’t know about you, but I’m not a really techy person, I don’t know how to use Photoshop and I certainly don’t know how to code a website.

Plus when was the last time you went to a website, scrolled through the 147 tabs in their menu and said “HA, there it is. Exactly what I needed”

It doesn’t happen. Websites are more like brochures, can look nice but not really make you any money. Kinda like most protein bars. They taste good, but you know regular chocolate is probably healthier than that thing.

So how do you build wildly profitable sales funnels if you don’t have a lot of time or you’re not sure where to start?

It’s great question, and after working with so many entrepreneurs all the way from aspiring entrepreneurs looking to make their first dollar online to 8 figure entrepreneurs wanting to improve conversions on their current ones, I’ve finally cracked the code.

AND IT's NOT WHAT YOU THINK...

From The Desk of: Gusten Sun
To: Entrepreneurs & Business Owners

Subject: "Websites don't make you any money!"

We all know that Sales Funnels are the key to converting 'clicks' into cashflow, right?

I think that's getting more clear and clear, specially in the 'digital marketing' space.

BUT HERE's THE PROBLEM!

What I’ve noticed after building over 200 sales funnels for online business owners is that nobody has time to build sales funnels from scratch.

Let’s be honest. I have kids. My daughter wants to use my iMac to watch Peppa pig when all I wanna do is build funnels.

Now I don’t know about you, but I’m not a really techy person, I don’t know how to use Photoshop and I certainly don’t know how to code a website.

Plus when was the last time you went to a website, scrolled through the 147 tabs in their menu and said “HA, there it is. Exactly what I needed”

It doesn’t happen. Websites are more like brochures, can look nice but not really make you any money. Kinda like most protein bars. They taste good, but you know regular chocolate is probably healthier than that thing.

So how do you build wildly profitable sales funnels if you don’t have a lot of time or you’re not sure where to start?

It’s great question, and after working with so many entrepreneurs all the way from aspiring entrepreneurs looking to make their first dollar online to 8 figure entrepreneurs wanting to improve conversions on their current ones, I’ve finally cracked the code.

AND IT's NOT WHAT YOU THINK...

From The Desk of: Gusten Sun
To: Entrepreneurs & Business Owners

Subject: "Websites don't make you any money!"

We all know that Sales Funnels are the key to converting 'clicks' into cashflow, right?

I think that's getting more clear and clear, specially in the 'digital marketing' space.

BUT HERE's THE PROBLEM!

What I’ve noticed after building over 200 sales funnels for online business owners is that nobody has time to build sales funnels from scratch.

Let’s be honest. I have kids. My daughter wants to use my iMac to watch Peppa pig when all I wanna do is build funnels.

Now I don’t know about you, but I’m not a really techy person, I don’t know how to use Photoshop and I certainly don’t know how to code a website.

Plus when was the last time you went to a website, scrolled through the 147 tabs in their menu and said “HA, there it is. Exactly what I needed”

It doesn’t happen. Websites are more like brochures, can look nice but not really make you any money. Kinda like most protein bars. They taste good, but you know regular chocolate is probably healthier than that thing.

So how do you build wildly profitable sales funnels if you don’t have a lot of time or you’re not sure where to start?

It’s great question, and after working with so many entrepreneurs all the way from aspiring entrepreneurs looking to make their first dollar online to 8 figure entrepreneurs wanting to improve conversions on their current ones, I’ve finally cracked the code.

AND IT's NOT WHAT YOU THINK...